Join Craig Smallish for an in-depth discussion in this video What is 180-degree thinking?, part of Developing Ideas and Design Concepts.
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180 degree thinking is a creative strategy that can…be used at any time during the concept development.…When we use 180 degree thinking, it's a…bit like consulting the devil's advocate with your ideas.…The process is relatively simple in that, we can take all or part of an idea…and flip it over entirely and examine what the reverse or negative image…of our concept might be.…For instance, if we're working on some type of…concept that was based in a gritty urban setting.…
We might turn that idea in the opposite direction…and change that venue into a pleasant rural environment.…Sometimes the results can turn out a little peculiar, reaffirming…that our original approach is headed in the right direction.…But, there will be many…times where this process can deliver a unique take on an idea.…Occasionally, giving us a better version of the original concept.…Worn out cliches can sometimes find a refreshing…new life when we twist them 180 degrees.…
For instances, if we take the cliche phrase,…emotional rollercoaster and turn that idea completely around.…
- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch