Join Craig Smallish for an in-depth discussion in this video Visually defining your ideas, part of Developing Ideas and Design Concepts.
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With two solid concepts brewing for our mini-solar-panel project it's time…we begin some rough sketches, As we draw we will be thinking about how…different viewpoints can affect the feel of our scenes as we produce a…number of rough iterations.…Drawing accuracy in composition doesn't matter, and we already know the rough…sketches aren't going to be pretty.…But, even though they're rough, the sketching process will help us flesh out the…concepts even further as we contemplate those scene ingredients that'll…communicate our idea most effectively.…
The concept we will begin with is our electric guitar player at the campfire.…I think it's an interesting metaphor which illustrates that divide between…conventional and alternative energy sources.…We've got our note sketch pieces on hand for reference and a good feel for how…the story plays out:…college friends on a camping trip sitting around the campfire.…One guy's strumming an acoustic guitar.…The next thing we know the other guy pulls out a solid body electric, plugs it in an voila!…
- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch