Join Craig Smallish for an in-depth discussion in this video Using search engines to fuel ideas, part of Developing Ideas and Design Concepts.
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Just when we figure every possible concept has been considered, search engines…offer us an additional research for…spawing creative solutions for our projects.…Similar to free association, search engines reveal results…of related content with a welcome element of surprise.…We're all pretty familiar with doing the gamble of a Google image…search, as in you're never quite sure what's going to pop up.…This process capitalizes on that…unpredictability, rooting out even more ideas.…
It works this way.…We're going to select text content from the concept we've…been working on, and type keywords into a search engine.…Looking exclusively for images.…Depending on what our keyword search criteria is,…and which search engines we're using, the image results…can vary dramatically.…Then it's up to us to evaluate that imagery,…looking for anything we might use as visual reference.…Or as influence which might enhance our concept.…
As with any search engine process, we'll need to modify…our keyword criteria using different word configurations to tailor the results.…
- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch