Join Craig Smallish for an in-depth discussion in this video Using the power of collaboration to increase ideas, part of Developing Ideas and Design Concepts.
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While collaberating with another creative can make the process a little easier.…It really helps to team up with anybody who happens to be available.…That can be very effective. Even freelancers have resources available.…Sometimes you just need to search them out.…In fact, a designer I worked with, a few years…ago, intentionally called the wrong number on her cell phone.…She briefly explained why she was making that call, and…she was able to convince the person on the other…end of the line, to collaborate with her for several minutes.…
Now the end result was a healthy amount of free association content.…I've always loved that example of creative resourcefulness.…The beauty of collaborative free association is, the…opportunity to add more ideas to the mix.…When you bring someone else into your creative process, you can bounce…ideas back and forth.…And run with them in an entirely different direction.…So in this example, I used my friend Burt to help me collaborate.…And we spent some time bouncing ideas back and forth.…
- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch