Join Craig Smallish for an in-depth discussion in this video Starting with seed phrases, part of Developing Ideas and Design Concepts.
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We're on the conception fast track for our Kinetico solar panel project.…We've already got some ideas brewing and a number of good core values in hand.…But let's see if we can't come up with…more ideas by using the free-association process we just explored.…We can use the solar panel core values that we…came up with earlier to jump start this free-association process.…Although, we would typically send a majority of…our core values through the free association mill.…We'll keep this a little more brief and target…a few select areas that I think might be prime.…
The first core value that I thought interesting was from that story…telling senareo about a stressed out executive stranded on a dessert island.…He's feeling like he's finally free from the rat race.…That's easy enough.…So,…let's start with the core value stranded on a desert island paradise.…So, what comes to mind next?…Lost at sea, SOS sign, spelled out in rocks, you get the idea.…Normally, we'd run the list quite a bit longer…but the important thing is to keep the flow spontaneous.…
- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch