From the course: Developing Ideas and Advertising Concepts
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Reviewing your descriptive words and sketches to find the best ideas
From the course: Developing Ideas and Advertising Concepts
Reviewing your descriptive words and sketches to find the best ideas
Crafting stories from our free association content becomes easier trough practice. In our search for more concept solutions for the Kenetico project, we're going to apply the technique on a larger scale. Even with some good ideas on hand, it's worthwhile to check back over some of the free association material to see if we've missed some potential concepts. Now, there's a pretty good stack of content here, some of it written, some of it's not sketched. The one thing it all has in common is that, every single piece originated in someway from the Kinetico solar panel. Reviewing the note sketches refreshes our memory. And by reflecting on the content, we can pause to consider little scenarios or stories that might be attached to those sketch visuals. Story telling once again, we might begin to see some interesting relationships. Let's take a look at that no help needed sign, spelled out in rocks on the beach. We can imagine this scenario. We've got a search plane flying over, we've got…
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