Join Craig Smallish for an in-depth discussion in this video Revealing the final concept "comp" solution, part of Developing Ideas and Design Concepts.
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Once a client approves your concept, things can move…quickly where our final comp was initially produced as a…means to communicate our concept to the client, it…will now help to make our concept become a reality.…Before production of a design can proceed, every…detail needs to be considered, Inventoried and coordinated.…Working as a blueprint our final comp will help us identify everything…we'll need along the way in order to make our concept publication ready.…
In addition to our final comp boards, we'll utilize anything that might help as…a reference in the production process such as photo or illustration style treatments.…Having those visuals on hand while producing the campaign will…help with art direction and to maintain continuity through the project.…As we head into production asset lists will be composed, so we'll know exactly…what kinds of things we need to get prior to any photo shoots or filming.…Now, things such as talent, props, set locations, wardrobe, lighting, sound.…
They must all be included with the final comp and project plan.…
- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch