Join Craig Smallish for an in-depth discussion in this video Maintaining a diversity of ideas, part of Developing Ideas and Design Concepts.
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How a creative goes about producing a finished product,…that process of trial and error is much like…any inventor who must eliminate the ideas that don't…work in order to get to the one that does.…I encourage you to hang onto all of your work.…Although a great deal of it initially goes unused, there will be occasions…where one of your rejects turns out to be a perfect fit later on…down the line.…Maybe even for an entirely different project.…For example, this note sketch idea where we…daisy chain thousands of these little solar panels together.…
Linking up a whole community to help power something big.…Maybe like a concert or a community redevelopment project.…Maybe it'll fit somewhere.…Maybe not.…But at this point, this thing is worth hanging on to.…That discarded idea might come back to life.…Possibly in some reinvented form as your next quick concept.…
- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch