Join Craig Smallish for an in-depth discussion in this video Honing your ideas, part of Developing Ideas and Design Concepts.
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When we use the free association strategy, there'll be…times when concepts just seem to fall into your lap.…When they don't we'll need to coax them…out through applying a little imagination and sketching.…Like the storytelling strategy we've used previously,…composing concepts from a stash of free…association material, we'll involve some playful thought…process to make sense of the many…phrases and descriptions.…This is when the notes and sketch images we created…earlier can, again, help shed light on, on tap potential.…
Viewing the material we created with free association is a bit like…looking at a jigsaw puzzle after it's been dumped out of the box.…We've got bits and pieces here and there.…Like any puzzle, it'll take a little…effort to put it together, examining each piece,…figuring out how each fits and where it might go.…There's a big difference, however.…Free-association puzzles can be assembled many…different ways, creating many different solutions.…It's up to us as the creatives, to fit those pieces together in a…
- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch