Join Craig Smallish for an in-depth discussion in this video Experimenting with your ideas, part of Developing Ideas and Design Concepts.
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As exciting as it is, to see the range of concepts we're developing by looking for…core values building free associations and sifting through…surplus material there's still more to be discovered.…By considered thematic variations of our existing…ideas, we may find interesting alternatives or.…Better solutions altogether.…Take for instance the project we're working…on for the Kinetico mini solar panel.…We have our deserted island scenario coming together that's…a castaway guy who's finally found his paradise because he…has his very own mini power grid and he's using…that opportunity to finally get away from the rat race.…
But, if we take that same basic concept, then, tweak it this way or that, how am I…to play out, simply changing out the setting, background…senery or character profile can change our concept considerably…(NOISE).…So, what if our character never made landfall after his ship went down?…What if he was adrift in a well-supplied life raft, with his handy solar panels.…
He might wave off potential rescuers, because…
- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch