Join Craig Smallish for an in-depth discussion in this video Determining core values, part of Developing Ideas and Design Concepts.
- View Offline
Let's put our development process to the test for the KinetEco mini solar panel.…To begin, we'll quickly create a few short story scenarios,…and consider the feedback we'll get from those little stage settings.…For each story, we should imagine ourselves as the lead character.…Somebody who might happen to be using that mini solar panel.…Remember as we place our character into the scene…we should begin fleshing out the story, developing it as we go.…It'll be helpful to sketch the journey.…
Focusing on various scenes helps define our…rough idea and it documents the process.…Our sketches don't have to be pretty. Stick figures are absolutely fine.…The sketches are simply a tool to help better communicate the story.…Alright, for scene one, let's say I've a generation…z'er and I'm on a cross country bus trip.…I'm sporting earbuds, I'm surfing the 'net, I'm facebookin'.…
Now as this trip winds on, everyone else's batteries are running out,…their music, their social networks, image feeds, all fading for these guys.…
- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch