Join Craig Smallish for an in-depth discussion in this video Demonstrating the concern for detail, part of Developing Ideas and Design Concepts.
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We have two concepts ready to present to our client reps at KinetEco.…In both cases our final comps illustrate how our…ideas will be communicated across a selection of different media.…These presentation boards will give our client a good feel…for how both of the concepts will appear in campaign form.…For the final comps, we've used reference…material to add more realism and greater clarity.…Our first final comp is this guitar duel.…The acoustic versus electric metaphor of all the new technologies.…
It's been my favorite throughout.…Our boards show how the concept will debut in…print, video, as well as a guerrilla event component.…For this rendition of the printed ad, we're suggesting a pre-printed insert with…the gate fold revealed giving us the ability to tell more of our story.…As our comp demonstrates, when the reader opens…the magazine, they'll see the acoustic guitar guy.…And when they open the fold, we're going to see the…electric guitar player rocking out and our headline find your deliverance.…
A reference that will lead to how the mini panel…
- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch