Join Craig Smallish for an in-depth discussion in this video Demonstrating the approach, part of Developing Ideas and Design Concepts.
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As we work toward revising two of our mini solar panel concepts, we'll need to…keep in mind what media platforms we're…thinking of using to deliver our creative solutions.…Of these platforms we've identified that the solar panel campaign…will consist of at least a traditional magazine print promotion.…Internet banner ads video broadcast component,…social media and possibly a gorilla component.…Using these media as our framework we'll sketch to determine…the perspective style and compositions that work best within these parameters.…
The first concept we'll target here is that guitar duel by the campfire.…The revised renderings tend to take a little more time.…You can work with whatever drawing tools you're comfortable with.…Along with our rough sketches, I've pulled some visual reference from…stock photo sites.…As we work up the revised sketch for the dueling guitars, that material…serves as a good resource to help to visualize the images in our head.…And to translate them onto paper.…While we aren't going to hang these sketches on a gallery…
- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch