Join Craig Smallish for an in-depth discussion in this video Demonstrating the approach, part of Developing Ideas and Design Concepts.
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Let's take a concept through the idea mill and look at ways to flip it 180 degrees.…We'll want to consider turning the whole framework of our…concept in the opposite direction or targeting only a key component.…In this case, let's take our concept that involves the Jen Zeer/g.…On that long cross-country bus trip, he's the young…guy outfitted with mobile devices and his mini-solar panel which…allows him to stay connected.…As the trip winds on, he gets pretty popular due to the fact…that he's the only one still able to connect to the outside world.…
All those gen ziers have useless devices…their mobile batteries died quite a while ago.…Now, let's think about both ways we could go here.…Either flipping a whole framework or just a portion of the idea.…Both choices are probably going to have a pretty dramatic effect.…If we flip our whole scenario, we end up turning our long, drawn…out bus ride into something like a…quick airplane flight filled with senior citizens.…
it doesn't take too long to figure out…that flipping that whole idea doesn't make much sense.…
- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch