Join Craig Smallish for an in-depth discussion in this video Defining the rough sketch, part of Developing Ideas and Design Concepts.
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Up until now, our concepts have…essentially defined by a collection of bits…and pieces, some of this in text form, some of it's little scetched images.…Other pieces are doodles which may illustrate part of…a background or maybe even a segment of the story.…When we produce rough thumbnail sketches, it provides a…stage for all of these pieces to come together.…Essentially it will be the first time our entire concept…comes to life in one concise image.…Rough sketches function as the first full visual prototype.…
They're produced quickly and without much…concern for composition or even aesthetics.…It's far easier in this early stage to…move stuff around and switch things out, than…it is later on down the line when…composition and details have begun to tighten out.…When we produce a rough sketch we really need to…abandon any concerns we might have about our drawing ability.…Now if you can't draw, that's perfectly fine.…Don't let it ever stop you from producing a rough sketch.…
Remember, we call it rough for good reason.…
- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch