Join Craig Smallish for an in-depth discussion in this video Defining the revised sketch, part of Developing Ideas and Design Concepts.
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When we compare rough and revised sketches, we can see…that there are some basic similarities as well as distinct differences.…Often rough sketches are very simple images whereas…revised versions tend to be a bit more polished.…Although they are finer renderings than the earlier stick-figure drawings,…revised sketches are still a long way from an artistic masterpiece.…The reason we produce…revised sketches is to work toward improving…the elements and composition that define our concept.…
When we produce a revised sketch, we'll generally consider two things.…First, how will our concept be communicated…and what types of media will be used?…For instance, the media might include: print,…digital, broadcast, or possibly a campaign combination.…Whatever the format, we'll need to begin…adapting the sketch to fit within those parameters.…Certainly, how we structure a composition for an extreme…horizontal layout will be entirely different in a vertical configuration.…
The revised sketch state is where we apply these details.…
- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch