Join Craig Smallish for an in-depth discussion in this video Defining the project obstacles, part of Developing Ideas and Design Concepts.
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Every project is sure to have it's own set of challenges.…So before hitting the throttle, let's identify the obstacles…that might slow us down or throw us off.…When we speak of obstacles, one thing is for certain.…Every project will have some type of budget and deadline.…Well, it's essential to consider these factors, we…don't want restrictions to stifle our creative problem solving.…Ultimately, finding that balance can be challenging.…More often than not, it's easier to think big and then…reign a concept, than it is to inflate a mediocre idea.…
As expected, our project to promote the Kinetico solar…panel has those known constraints of time and budget.…The mini panel is being unveiled in six months,…so we've got a little time to play with.…A large factor…to consider, will be the complexity of our campaign approach.…Will it incorporate print, broadcast, social media,…or maybe even a gorilla or viral element.…If so, coordinating these campaign elements will add to the complexity.…
We're also working with a budget that seems…
- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch