Join John McWade for an in-depth discussion in this video The visual oxymoron, part of Before & After: Graphic Design Techniques.
Today we have an example of what happens when your words say one thing, but your …graphics say something else. Have a look at this sign above our …dentist's office. It's a nice name. …And the lower case handwriting was the designer's effort to make it look inviting. …But that typeface, it's all needles and razor blades and barbed wire. …It has hard edges and sharp points, even in the negative spaces. …And those needles on the end (SOUND), red is not a good color for a tooth, even if …it's intended to be in a little heart. And paired with blue, it's agitating too.…
There are many ways you can say gentle using type. …A simple one is to use a typeface with round, pillowy shapes. …Use light tones and for the dentist add fresh, watery colors like aqua-greens and blues. …Add a dreamy little curve and you're there. …Words and graphics now say the same thing. …As you design, keep in mind that the words-graphics connection is an …influential one. And always ask.…
How can I get these two things, working, together. …
This course was created and produced by the Before & After magazine team. We are honored to host this content in our library.
- How to design a logo fast
- Designing a business card
- Understanding the power of empty space
- Typesetting a list of names
- Working around a weak photo