Join Sean Adams for an in-depth discussion in this video The standards manual 2, part of Foundations of Branding for Designers.
- Now that we've discussed the reasons and possible formats…for a standards manual, let's dig in to its contents.…First, you might have a short note from the CEO or owner.…This is a good message that the boss endorses this.…It's a good reminder that the brand message…and identity system is not a voluntary choice.…I then add the brand messages and attributes.…This helps the user understand why they are using…these identity system elements…and what they are communicating.…Second, the logo is shown in full color,…black and white and white.…
Give each of these examples space.…The point is to make it exciting and dramatic.…Tiny logos just look unimpressive.…Third, show the logos architecture,…minimum size allowance and clearance space.…This makes sure someone doesn't shrink the logo…so small it's illegible, or put another element…too close to the logo and change it.…I add a page here to show what is okay to do…with the logo and what is not okay to do.…But don't overdo it on the don't page.…
It makes the system prison-like.…
- The history of branding (pre- and post-1950)
- The elements of branding
- Conducting research
- Solving problems and presenting solutions
- Creating logos and identity systems
- Building a visual system with color, typography, and more
- Communicating branding with manuals and vision books
Skill Level Beginner
3. Strategy 101
6. Visual System
Next steps1m 48s
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