Join Sean Adams for an in-depth discussion in this video The standards manual 1, part of Foundations of Branding for Designers.
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Now that you've completed this enormous task…of designing a brand message and visual system,…it's time to create the standards manual.…The standards manual is a set of instructions.…It lets the user know how to design…with your identity system.…These exist to maintain consistency over time.…Without this, your system will slowly errode…when used by others.…One designer may decide to add colors…or change them entirely.…Another might decide Garamond is much better…than the Univers you selected.…
Very quickly, all the efforts of maintaining…a clear brand message have disappeared.…Back in the days before the digital revolution,…standards manuals were giant, clunky,…and complicated manuals.…Every application of the identity system…was depicted in detail.…Nothing was left to chance.…And since the work was being produced manually,…without digital templates,…this was necessary.…Since then, the job of a standards manual…has become simpler.…
All of the elements,…from the logo to the stationary system,…exist in digital form…so the manual has become more of a…
- The history of branding (pre- and post-1950)
- The elements of branding
- Conducting research
- Solving problems and presenting solutions
- Creating logos and identity systems
- Building a visual system with color, typography, and more
- Communicating branding with manuals and vision books
Skill Level Beginner
3. Strategy 101
6. Visual System
Next steps1m 48s
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