Join Sean Adams for an in-depth discussion in this video The rules of logo design, part of Foundations of Branding for Designers.
- I followed a few simple rules about logos…for most of my career.…I use the rules myself, when designing,…and more importantly, I share them with the client…on every presentation.…A client might be a genius with web apps,…but few know what makes a logo work,…so give them a hand.…First, good logos identify, they do not describe.…The most successful logos tell me who the brand is,…not what it does.…This like your name.…
I know you might be Jane, but that doesn't…tell me whether you're nice or a jerk.…This is tricky, most clients want a logo…that shows what they do, or what product they make.…But consider Apple, if the logo was a little…illustration of the first Macintosh,…they could never venture into iTunes,…iPhones, and all the other products…that are now part of the Apple family.…By remaining neutral and focusing on a clear identifier,…the client can evolve and grow in any direction.…
Second, a logo cannot solve every problem.…As we discussed previously, the logo is there…to reinforce the brand message.…It can't fix a company's profits…
- The history of branding (pre- and post-1950)
- The elements of branding
- Conducting research
- Solving problems and presenting solutions
- Creating logos and identity systems
- Building a visual system with color, typography, and more
- Communicating branding with manuals and vision books
Skill Level Beginner
3. Strategy 101
6. Visual System
Next steps1m 48s
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.