From the course: Learning Graphic Design History
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The great age of posters
From the course: Learning Graphic Design History
The great age of posters
- In the 1920s, designers and artists at the Bauhaus were working to reduce form to only its functional elements. At the beginning of the 1930s in Paris, the idea of purity and geometric forms found a voice. However, a softer, more elegant approach emerged. It is during this time that we see the rise of the poster as a great art form. Economically, France was not devastated by World War I like Germany. The effects of the Great Depression were present, but the situation was not as dire and harsh as post-war Germany. Luxury goods, travel, and entertainment continued to have a strong market, which of course leads to advertising. Printing technologies had also improved since the age of Cheret and Toulouse-Lautrec. Now a designer could work with finer tonal values, gradations, finer typography, and a larger variety of colors. Shadow, dimensionality, and fine lines could now be printed successfully. One of the leading designers in poster art was A.M. Cassandre, a Ukrainian immigrant living…
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