Join Sean Adams for an in-depth discussion in this video The fused metaphor, part of Foundations of Graphic Design History.
- The way we digest information as a culture…forces design to evolve.…In the Victorian era, when books were the primary modes…of communication, design was dense and relied on text.…In the 1920s, radio changed that,…and as we heard information in a more sequential way,…typography opened up and became more dynamic.…By the 1950s television and film…revolutionized our society dramatically.…And design responded.…Design evolved from a primarily…text-based solution in the 19th century,…where text and pattern were…the only elements for communication.…
To solutions in the 1930s, that combined text and image,…using both the image and typography to tell the story.…And then by the 1950s, designers used…a singular image as the primary element.…The image however, wasn't simply a pretty picture.…It needed to communicate an idea and tell the entire story.…Symbols and metaphorical images…are strong ways to telegraph an idea.…A symbol of a heart is fairly universal,…and is faster to read than words.…
Designers used the power of symbols as a technique…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Type Project: Bauhaus Book Coverwith Nigel French33m 31s Intermediate
Where next?2m 19s
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