Join Sean Adams for an in-depth discussion in this video The designer's role, part of Foundations of Branding for Designers.
- We've determined what a brand is,…the promise, reputation and big idea of a company.…We know the importance of a strong brand message.…And we've looked at the reasons why this is critical…to a company's success.…Now, where do I, as a graphic designer,…fit into the process?…Let's revisit the touchpoints.…Clearly, I don't have the ability…to manage the employees, corporate actions,…product, customer service,…expectations or reputation of a client.…
I'm not a human resources expert…and know less than my client…about the product.…It's my job to look at the big picture.…From this, I can determine what works…and what doesn't.…I may not be qualified to create a new business strategy,…but if terrible customer service…or confused communication…is part of the problem,…it's my responsibility to point this out…as part of the overall brand management.…But I do understand visual communication…and can work on the visuals…and logo.…
Years ago, I was asked to design…a new logo for VH1.…I could have immediately started drawing logos,…
- The history of branding (pre- and post-1950)
- The elements of branding
- Conducting research
- Solving problems and presenting solutions
- Creating logos and identity systems
- Building a visual system with color, typography, and more
- Communicating branding with manuals and vision books
Skill Level Beginner
3. Strategy 101
6. Visual System
Next steps1m 48s
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