So, who needs a Mood Board? If you are art directing a project, a Mood Board is a good way to brief your designers. Rather than rely exclusively on verbal or written instructions, you can use a Mood Board to show your team the kind of look and feel you're trying to achieve. A Mood Board is useful for your clients, because it allows you to communicate with them visually. While nothing is completely fail safe, the use of a Mood Board can help to avoid expensive and embarrassing misunderstandings with your client.
With printed, physical Mood Boards, you will be present to explain your choice to your clients. And your presentation will add an additional element to the Mood Board. Mood Boards that are designed for screen, need to stand alone, without the benefit of your explanation. And so tend to be a bit tighter and more explicit in their direction. Even if you are the sole designer on a project, a Mood Board is a helpful way to gather together and to develop your design concepts.
The use of the Mood Board helps clarify the design direction, and is there throughout the design stages as a reminder of that direction.