How to Make a Mood Board: What Is a Mood Board?


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What is a mood board?

Let's begin by answering the question, what is a mood board? Sometimes called an inspiration board, a mood board is a print or screen document that is a collage of images, text, textures, patterns, and sometimes even objects. Its purpose is to focus the design process. Before launching into the design of a piece, be it a branding project, book cover, poster, website, or advertising campaign, putting together a mood board allows you to collect your influences and explore different aspects of the project.

Its color palette, its typography, its photo or illustration style, its texture, and its shape. A printed mood board can be mounted on posterboard and presented in person to your design team or clients. A screen mood board can be sent by email as a PDF, or viewed online, either as a website or through one of several online mood board creation tools. A mood board may be a loose collage or a more refined layout, depending on your personal style and the requirements of the project.

Mood boards precede ...

What is a mood board?
Video duration: 2m 25s 18m 43s Appropriate for all

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Learn Business skills with this expert-created video tutorial from the course Developing a Mood Board

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Design
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