Join Sean Adams for an in-depth discussion in this video West Coast shift, part of Foundations of Graphic Design History.
- After World War II, many designers made the move…from New York and Europe to the West Coast.…Lou Danziger, Saul Bass, Walter Landor, Ray Eames,…Alvin Lustig, and many others decided…to build practices in Los Angeles and San Francisco.…They saw the opportunity to work in new ways…in a less crowded design marketplace.…Isolation created community.…In the early days, there were relatively few…graphic designers working on the West Coast.…And AIGA was a New York based organization.…
Designers in Los Angeles and San Francisco…gathered together in informal meetings,…or created groups such as The Design Group.…At these meetings, they shared ideas and techniques.…With less competition, they openly collaborated…and worked as a whole to succeed.…East Coast publications largely ignored…the West Coast as being irrelevant.…California based magazines, like Arts and Architecture…and Communication Arts, focused…on the new work in California.…The ethos of teaching was inherent…in the California design scene since the 1940s.…
On the East Coast, teaching was a secondary profession…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Type Project: Bauhaus Book Coverwith Nigel French33m 31s Intermediate
Where next?2m 19s
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