Join Sean Adams for an in-depth discussion in this video Typographic eclecticism, part of Learning Graphic Design History.
- While much of the design world in the 1960s and 1970s…embraced Swiss modernism and Helvetica, another group…of designers turned to an eclectic and exuberant approach.…Unlike the Fillmore posters, this work was rooted…in ideas of decoration, expressive form,…and the human touch, rather than rebellion and drugs.…Again, technology is a strong component of a shift.…In the 1960s, phototypesetting became…the prevalent way of getting type.…
For decades, designers ordered type that was set in metal.…Now, a system existed that used a negative and film…technology to generate letterforms.…This opened the door to typeface designs that could…never be made in metal because they were…too thin, too heavy, or too elaborate.…Now with phototypesetting, the finest of hairline rules,…ultra-tight letter spacing, and highly complex letterforms…could be generated and used by a designer.…
Like the Fillmore posters, the Eclectic movement…also looked back to Victorian and Art Deco forms.…These had been deemed bad design for the generation…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift
Skill Level Beginner
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Designing a Typographic Bauhaus Book Coverwith Nigel French33m 31s Intermediate
Where next?2m 19s
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