Join John McWade for an in-depth discussion in this video Three suggestions for your next logo, part of Before & After: Graphic Design Techniques.
There I was at my desk working, and an email arrives from a friend of mine, …Clayton, who is a videographer. And all it said was, do you like this or …do you like this? He's working on a business card for himself. …And I had to laugh, because I'm a big fan of understatement. …But this is so understated, it's kind of like not stated at all. …A completely nondescript typeface. This is Century Gothic Bold Italic, and …nothing's happening. So, thinking minimal, I said, well, of …the two, I'll take the one without the underline.…
And underline is normally used for differenciation. …Which, in this case, is not nessecary. He said thank you very much. …And the next day, he sent me another one. He said he got thinking about this and …really, maybe, what needed to happen was that it needed to be in a box. …Alright, there's at least some commonality with the typeface and the box. …Because the typeface is upright and the box is also upright.…
And this can be used as a single design element. …It will run in black. It will run in white. …
This course was created and produced by the Before & After magazine team. We are honored to host this content in our library.
- How to design a logo fast
- Designing a business card
- Understanding the power of empty space
- Typesetting a list of names
- Working around a weak photo