Join Ina Saltz for an in-depth discussion in this video Text typography: Creating tonal weight, part of Typography: Color Contrast and Scale.
How do you create the tonal weight or…typographic color that is right for your project?…Reading comfort and ease are critical.…Consider the length of your text, the format, and the audience for your message.…Also consider the surface.…Is it reflective like paper, meaning light reflects…from it or light emitting, such as a screen.…Lets look at how text type creates color.…In typographic terms, the word color refers…to the tonal weight or overall level…of greyness created on a page of text, using black text on a white background.…
It's not the actual color of the type itself.…> To help see the level of greyness, look at a passage…of text and squint your eyes until you can't read the text.…You can only see grey.…Let's examine typographic color on a micro level, meaning text-type or body copy.…Passages of typography used at 12…points or smaller, intended for lengthier reading.…And how minor changes in a font's shape, size, weight, tracking, and leading…affects it's color on the page or screen. When it comes to text type, an even…
- Creating tonal weight with type
- Selecting and using color
- Creating contrast with size
- Lifting type on complex backgrounds
- Adding drama with typographic scale