Join Sean Adams for an in-depth discussion in this video Swiss typography, part of Learning Graphic Design History.
- After the war, the International Style,…or Swiss Typography, predominated European graphic design.…It was a style that relied on order,…mathematical proportions, and a rigid grid structure.…In the same way that Dutch culture influenced De Stijl…with order and a Calvinist discipline,…Switzerland's national character…influenced the International Style.…A preference for clarity and structure…based on rigid rules led to Swiss typography.…In 1957, Josef Müller-Brockmann…began teaching typography and graphic design in Zurich.…
His work was founded on strict proportional guidelines:…primarily The Golden Section.…A grid structure was used to organize elements.…Typography and visual elements…were scaled mathematically rather than intuitively.…He founded and co-edited Neue Grafik,…or the New Graphic Design Journal.…This was written in German, English, and French,…and broadened Müller-Brockmann's approach internationally.…Many of Yon Schisheld's ideas from the Bräuhaus,…influenced designers in Switzerland…such as Müller-Brockmann, Arman Hoffman,…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift
Skill Level Beginner
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Designing a Typographic Bauhaus Book Coverwith Nigel French33m 27s Intermediate
Where next?2m 19s
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