Join Sean Adams for an in-depth discussion in this video Research, part of Foundations of Branding for Designers.
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- My first impulse, like most designers,…is to put the pencil to the page.…In that initial meeting with the client,…I find myself solving the problem in my head.…This would be fine if there were no real issues to manage,…and I only cared about the design.…But in order to do the job right,…I need to buckle down and research.…As we're already discussed, I need to know…about the current brand strategy, competition,…audience, goals, strengths and weaknesses.…The best way to find this information…is to sit down and talk with people.…
If the client is a small company,…or a sole proprietor, I talk with the owner.…If there are more employees,…I make appointments to meet with as many…employees as possible.…Just as I want to know what the CEO thinks,…I also want to know what the person…in the mail room thinks.…The information is broader and more realistic,…with more input.…Talking to a salesperson may not give me…the information I need to determine a course of action,…but it will help me and the client to know…how well the employees understand the brand.…
- The history of branding (pre- and post-1950)
- The elements of branding
- Conducting research
- Solving problems and presenting solutions
- Creating logos and identity systems
- Building a visual system with color, typography, and more
- Communicating branding with manuals and vision books
Skill Level Beginner
3. Strategy 101
6. Visual System
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