Join Sean Adams for an in-depth discussion in this video Problem solving 2, part of Foundations of Branding for Designers.
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- You've pulled together the information…that points to an answer…with the values, strengths,…weaknesses and message.…Now, it's time to delve into the rest of the research…and determine a strategy…for the communication and visual direction.…Who is the company's primary audience and stakeholders?…I compare the answers I have from my interviews…with the analytical research from data.…The answers maybe 100% correct…but if they are different than the reality,…again, I need to show facts to prove this.…
Who should the audience be?…The answer is based on the CEO's goals.…It may take some work to move out of everyone.…You might break the audience into…the different groups.…The core group, secondary and general public.…However, if he or she wants the audience to be…only men with an eye patch,…then it's my job to learn…what that audience values…and how to reach them.…You're free to have an opinion here,…you're an expert not a doormat.…You can certainly suggest that this group…might be too narrow…but it's the client's company and goals.…
- The history of branding (pre- and post-1950)
- The elements of branding
- Conducting research
- Solving problems and presenting solutions
- Creating logos and identity systems
- Building a visual system with color, typography, and more
- Communicating branding with manuals and vision books
Skill Level Beginner
3. Strategy 101
6. Visual System
Next steps1m 48s
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