Join Sean Adams for an in-depth discussion in this video Presenting tips, part of Branding for Designers.
- In addition to the physical presentation document, or file for projection, there are several things you can do to aid the process of a presentation. First, and this may seem obvious, dress to impress. Even if it's a casual company, it shows respect when you take the time to look professional. When you begin the presentation, take command of the room. You don't need to yell at anyone. Just make it clear you're confident and the expert. You wouldn't want a doctor meeting with you timidly and nervous. State what you want the final outcome of the presentation to be.
People need to know what the goal is. For example, you might say, "By the end of this meeting, I'd like to walk away "with one design direction and begin refining the visuals." When presenting, never read the text on the screen or page. Hopefully, the viewer can read. You don't need to repeat what is there, but embellish it. If anyone has a question, stop and listen. If you don't know the answer, it's okay to say, "I don't have an answer for that right now, "but I'll find it." Never ever say "no".
There are too many designers that kill what might be an interesting idea because it doesn't seem possible or appropriate. I prefer to say, "yes, if." Because anything is possible with the right resources. Remember, clients aren't designers. They don't have the vocabulary to express the design concept. And they can only suggest something they already have seen. If someone stops you and says, "Why can't we have 15 logos and no restrictions on color?", the better response is, "That's interesting.
"Why do you think that is right for this?" Maybe they think the company values are about no rules or restrictions. You can work with that, and might come up with an interesting version of your solution. Once we've gone through the presentation, I ask for any comments. I also state what the next step is moving forward, and restate the outcome and course at the end of the meeting so it's clear we're all on the same page. Designers tend to have a bad reputation with clients. I've heard many complain that their last designer yelled at them or flipped out at meetings if someone disagreed.
Or was a neurotic mess. Stay away from this. What we do is serious business, but be patient and kind. Everyone in the room has the same goal for the project to succeed, and throwing a chair because someone didn't like your color pallete looks bad.
- The history of branding (pre- and post-1950)
- The elements of branding
- Conducting research
- Solving problems and presenting solutions
- Creating logos and identity systems
- Building a visual system with color, typography, and more
- Communicating branding with manuals and vision books