Join Sean Adams for an in-depth discussion in this video Presentation, part of Foundations of Branding for Designers.
- At this point, you have determined…the message, attributes, and visual system.…Now you need to present these to the client.…You could email everything over and hope for the best,…but being a designer is 80 percent persuasion.…Persuading doesn't translate as,…"making someone accept something they don't want."…It's guiding the client down a path…that reinforces the choices made.…If the presentation is well-made and logical,…this has a good success rate.…As I did with my presentation of the strategy,…I'm going to work with an 11 by 17…landscape format document.…
This will project on a screen and work in printed form.…My first pages restate the assignment.…Again, this may fall in the hands of someone…not at your presentation,…and you want to make sure it's clear…what you are asked to do.…I recap the strategic thinking without…replicating my first presentation.…I list the brand attributes, the big message,…and the target audience.…Now, the viewer has background that will support…my design solutions.…I like my presentations to be written in plain English.…
- The history of branding (pre- and post-1950)
- The elements of branding
- Conducting research
- Solving problems and presenting solutions
- Creating logos and identity systems
- Building a visual system with color, typography, and more
- Communicating branding with manuals and vision books
Skill Level Beginner
3. Strategy 101
6. Visual System
Next steps1m 48s
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