Join Sean Adams for an in-depth discussion in this video Presentation, part of Foundations of Branding for Designers.
- It's been said that persuasion…is 90% of the job in graphic design.…This isn't about forcing a client to let you have your way.…It's about convincing someone…that your solution is the right one.…Designers live in a world of possibilities and design.…Most of our clients rely on…facts and figures to make decisions.…So we need to take the messy creative process…and our seemingly subjective decision making…and create a logical presentation in their language.…
First, the presentation needs to be put into a format…that can be projected, displayed on a monitor, or printed.…I use a landscape tabloid size document…and create the file in InDesign.…This is similar to a screen proportion…and is inexpensive to print.…Provide a title page with the project name,…client, date, and your name.…You can also add information on the master page…with the project, date, and your name.…The presentation may be viewed…after you have left the building.…
Someone with little knowledge of the project…may look at it and have questions.…Design the presentation with this in mind.…
- The history of branding (pre- and post-1950)
- The elements of branding
- Conducting research
- Solving problems and presenting solutions
- Creating logos and identity systems
- Building a visual system with color, typography, and more
- Communicating branding with manuals and vision books
Skill Level Beginner
3. Strategy 101
6. Visual System
Next steps1m 48s
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