Join Sean Adams for an in-depth discussion in this video Post-modernism, part of Foundations of Graphic Design History.
- By the mid-1970's, modernism…seemed to have run its course.…The philosophy of rational, objective, and rule-oriented…design didn't answer the needs of a generation…interested in self-expression and intuition.…Graphic designers began exploring ideas such as…decoration, pop culture, and historical, classical forms.…The term applied to this is postmodernism.…Postmodernism is a complex subject.…Entire sections of libraries are devoted…to books on the idea.…
But there are a few constants in graphic design.…Rejecting the tenets of modernism,…form does not follow function.…Design can be expressive, and ignore the function.…Elements can be appropriated from anywhere.…Typography can be self-referential…and have alternative meanings.…Irony is a large component.…The piece might borrow a form or idea…from somewhere else, and treat it satirically.…Or it may be ironic itself, mimicking…another piece of design.…
Architects Robert Ventruri and Denise Scott Brown…introduced the concept of vernacular design…as a component of postmodernism…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Type Project: Bauhaus Book Coverwith Nigel French33m 31s Intermediate
Where next?2m 19s
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