Join Sean Adams for an in-depth discussion in this video Patterns and materials, part of Foundations of Branding for Designers.
- Patterns are often forgotten as a tool…to build a visual system for a brand.…But they can be incredibly successful,…creating a unique and proprietary look.…The 1968 Mexico City Olympics graphic program…is one of the most successful examples of this.…Lance Wyman created a system to brand these Olympic games…with patterns and colors taken from Mexican culture.…The repeating and radiating stripes…emulated Aztec iconography and the vibrant tones…reflected a Mexican color palette.…
The use of pattern was repeated consistently.…The broad and bright color palette provided consistency…without becoming dull.…If the goal of a strong visual system…is to identify the brand quickly,…without being told explicitly,…this system succeeded incredibly well.…We identify certain brands with pattern.…The Burberry plaid, IBM stripes,…or Lilly Pulitzer flowers.…The McCord Museum branding system, designed by Cossette,…is based on a series of lines that echo the letter forms.…
The system maintains a cohesive identity…by employing a similar cropping of the stripe pattern.…
- The history of branding (pre- and post-1950)
- The elements of branding
- Conducting research
- Solving problems and presenting solutions
- Creating logos and identity systems
- Building a visual system with color, typography, and more
- Communicating branding with manuals and vision books
Skill Level Beginner
3. Strategy 101
6. Visual System
Next steps1m 48s
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