Join Ina Saltz for an in-depth discussion in this video Next steps, part of Foundations of Typography: Color, Contrast, and Scale.
If you've watched this course, you will have…seen a broad array of solutions showing ways…in which you can feel more confident in…approaching the typographic design of your own projects.…Going forward, I hope you will continue developing your own typographic eye.…It will take time.…Make it a daily habit to observe typographic design all around you.…Great design sometimes looks…inevitable, and as if it were meant to be.…Sometimes it's hard to imagine what improvements you could make.…
But nothing is ever so perfect or flawless that it can't benefit from a rethink.…That's one reason why companies redesign…their corporate identities and their logos,…or even just tweak them, to freshen them up from time to time.…You can also learn a lot from looking at work that is badly designed,…with inappropriate type choices, poor type usage,…or disregard for basic principles of typography.…It's a bit like when your house is in need of a good cleaning.…When it's really dirty, you can put in the…necessary effort and have a big impact on the outcome.…
- Creating tonal weight with type
- Selecting and using color
- Creating contrast with size
- Lifting type on complex backgrounds
- Adding drama with typographic scale