Join Sean Adams for an in-depth discussion in this video The New York School, part of Foundations of Graphic Design History.
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- In the 1950s and 60s, New York was the center…of advertising and design.…The term "The New York School" is more about…a group of designers working in and around New York,…rather than a strong creative movement.…A common theme of these designers is a commitment…to the Modernist ideas of "less is more," functionalism,…and the use of images and geometric forms…to convey a message.…The American iteration of this placed importance…on the work being egalitarian, open and direct.…
These designers took advantage…of common cultural symbols.…They combine them with verbiage to tell a new story,…creating a symbiotic relationship between word and image.…Henry Wolf's cover for a catalog on an AIJ exhibtion…of paperback covers, shows the viewer…a trompe-l'œil tear revealing the word "Paperback,"…which is of course, exactly what that is.…Bradbury Thompson's incredible promotional books…for the paper company Westvaco,…integrate collage, experimental printing techniques,…and asymmetrical typography…with classical American images and themes.…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift