From the course: Learning Graphic Design History
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New Typography
- Jan Tschichold was one of the many typographers influenced by the Bauhaus. In 1923 when he was 21, he visited an exhibition of work from the Bauhaus. The exhibition profoundly changed his way of thinking about typography. Tschichold was trained as a traditional calligrapher at the Leipzig Academy. Before visiting the Bauhaus exhibition, his work was symmetrical and based on classical typefaces. For five years, after visiting the exhibition, he refined his new approach to typography and published Die Neue Typographie. Die Neue Typographie promoted asymmetry, san serif fonts, and repulsion to the degenerate typefaces and arrangements of traditional typography. Following the tenants of the Bauhaus, Tschichold believed typography should never be decorative. Its most important job was to relay information as efficiently as possible. There was no room for expressive and personal work. For Tschichold, typography should be asymmetrical, dynamic, and energetic. This mirrored the modern world…
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