Join Sean Adams for an in-depth discussion in this video New Typography, part of Learning Graphic Design History.
- Jan Tschichold was one of the…many typographers influenced by the Bauhaus.…In 1923 when he was 21, he visited…an exhibition of work from the Bauhaus.…The exhibition profoundly changed…his way of thinking about typography.…Tschichold was trained as a traditional…calligrapher at the Leipzig Academy.…Before visiting the Bauhaus exhibition,…his work was symmetrical and based on classical typefaces.…For five years, after visiting the exhibition,…he refined his new approach to typography…and published Die Neue Typographie.…
Die Neue Typographie promoted asymmetry,…san serif fonts, and repulsion to the degenerate…typefaces and arrangements of traditional typography.…Following the tenants of the Bauhaus,…Tschichold believed typography should never be decorative.…Its most important job was to relay…information as efficiently as possible.…There was no room for expressive and personal work.…For Tschichold, typography should be…asymmetrical, dynamic, and energetic.…
This mirrored the modern world and the new ways of working.…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift
Skill Level Beginner
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Designing a Typographic Bauhaus Book Coverwith Nigel French33m 31s Intermediate
Where next?2m 19s
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