Join Sean Adams for an in-depth discussion in this video Monogram, part of Foundations of Branding for Designers.
- We usually think of the initials on a shirt…or handkerchief when we hear the word monogram.…It's a term and approach also used in branding and identity.…A monogram is simply the initial of a company…or, at times, a single letter.…This is a good solution if the client…has a long and unwieldy name.…It also helps move a brand into new territory…by eliminating a name that may no longer apply.…IBM was originally International Business Machines.…The first logo was an illustration…of a globe and the full name.…
By the time Paul Rand designed the current mark,…IBM had changed and did much more than make adding machines.…Moving away from the full name helped IBM…evolve into other businesses.…One of my favorite monograms is the NASA logo…designed by Richard Danne; NASA stands for…National Aeronautics and Space Administration.…That's a mouthful.…As the agency was typically referred to as NASA,…Danne rode the horse the direction it was riding…and created a clear and simple monogram.…
Other successful monograms include MTV, Music Television,…
- The history of branding (pre- and post-1950)
- The elements of branding
- Conducting research
- Solving problems and presenting solutions
- Creating logos and identity systems
- Building a visual system with color, typography, and more
- Communicating branding with manuals and vision books
Skill Level Beginner
3. Strategy 101
6. Visual System
Next steps1m 48s
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