Join Sean Adams for an in-depth discussion in this video Minimalism, part of Learning Graphic Design History.
- As we've seen, graphic design responds to…cultural, technological or aesthetic changes.…By the mid-1990s, a new generation of designers…looked back at the complexity of postmodernism and the…Digital Revolution and turned toward a simpler approach.…Rather than following the idea of…high-theory deconstruction, many of these designers…were interested in creating work…that spoke to a wider audience.…They wanted to find a way of creating…meaning with fewer forms.…
Many designers looked to return to…singular ideas and minimal layouts.…Referencing the work of the New York School in the 1950s,…much of this had an era of optimism.…Minimal work of the mid-1990s embraced…simple geometry and clear color palettes.…The idea of three-dimensional complexity…in typography was abandoned in favor…of easy to understand symbols and images.…Legibility was a priority.…But the concepts of postmodernism…would not allow for retreat to a…purely minimal Bauhaus approach.…
Now every image, symbol and word…was examined for its multiple meanings.…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift
Skill Level Beginner
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Designing a Typographic Bauhaus Book Coverwith Nigel French33m 31s Intermediate
Where next?2m 19s
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