Join Sean Adams for an in-depth discussion in this video Minimalism, part of Learning Graphic Design History.
- As we've seen, graphic design responds to…cultural, technological or aesthetic changes.…By the mid-1990s, a new generation of designers…looked back at the complexity of postmodernism and the…Digital Revolution and turned toward a simpler approach.…Rather than following the idea of…high-theory deconstruction, many of these designers…were interested in creating work…that spoke to a wider audience.…They wanted to find a way of creating…meaning with fewer forms.…
Many designers looked to return to…singular ideas and minimal layouts.…Referencing the work of the New York School in the 1950s,…much of this had an era of optimism.…Minimal work of the mid-1990s embraced…simple geometry and clear color palettes.…The idea of three-dimensional complexity…in typography was abandoned in favor…of easy to understand symbols and images.…Legibility was a priority.…But the concepts of postmodernism…would not allow for retreat to a…purely minimal Bauhaus approach.…
Now every image, symbol and word…was examined for its multiple meanings.…
Author
Released
11/17/2014Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- Post-modernism
- Minimalism
- The West Coast shift
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 35s
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1. 1880-1912
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Victorian advertising3m 4s
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American wood-type posters3m 49s
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La Belle Époque3m 36s
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Art Nouveau3m 35s
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Arts and Crafts2m 45s
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German posters2m 42s
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2. 1912-1930
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World War I propaganda3m 33s
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The Soviet Revolution4m 36s
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European avant-garde4m 10s
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De Stijl3m 14s
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The Bauhaus: Part one3m 58s
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The Bauhaus: Part Two3m 21s
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New Typography4m 7s
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3. 1930-1950
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The great age of posters3m 44s
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The American magazine3m 57s
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American modernism4m 19s
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World War II: Axis powers4m 21s
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World War II: Allied powers4m 40s
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4. 1950-1965
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Post-war optimism4m 16s
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The fused metaphor4m 44s
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The New York School3m 42s
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Swiss typography3m 49s
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5. 1965-1975
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American corporate identity4m 46s
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Protest4m 7s
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Fillmore4m 3s
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Typographic eclecticism3m 11s
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6. 1975-1990
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Japanese design3m 39s
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Punk and new wave3m 17s
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Low-tech Seattle2m 40s
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Post-modernism3m 49s
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7. 1990-2014
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Digital revolution3m 51s
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Minimalism3m 6s
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Vernacular3m 45s
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West Coast shift5m 39s
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8. Conclusion
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Where next?2m 19s
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Video: Minimalism