Join Sean Adams for an in-depth discussion in this video Making a wordmark, part of Foundations of Branding for Designers.
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- Before I determine whether the brand message…requires a wordmark, monogram, icon,…or combination of these,…I revisit the brand's defining attributes.…These are my five to eight words…that my client and I agreed on…in the research and strategy phase.…Now that I've reminded myself what I'm communicating,…I won't just be thrashing around trying anything.…I may think I know what the solution is,…but before I commit to one,…I explore many variations of each type of logo.…
I start with a wordmark.…At some point I will need to see…the brand's name with or without an icon.…Letter forms work together in surprising ways.…What sounds good orally may look awful visually,…so I need to try different fonts and arrangements.…I begin in a program such as Adobe Illustrator.…I set up several landscape format 11 by 17 pages.…Next I type in the name in any typeface.…
I duplicate this and end up with four rows across…and four rows down.…I should now have the brand name 16 times on the page.…Now this isn't wildly creative…and may seem too simple,…
- The history of branding (pre- and post-1950)
- The elements of branding
- Conducting research
- Solving problems and presenting solutions
- Creating logos and identity systems
- Building a visual system with color, typography, and more
- Communicating branding with manuals and vision books
Skill Level Beginner
3. Strategy 101
6. Visual System
Next steps1m 48s
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