Join Sean Adams for an in-depth discussion in this video Low-tech Seattle, part of Foundations of Graphic Design History.
- The United States is a big country.…One idea can influencing graphic design in one…region while another idea is prevalent in another.…Seattle in the late 1980s and 90s was a…nexus of amazing energy and movement in music and design.…As the music scene exploded, the design world…responded and created a unique style…specific to that time and place.…The designer Art Chantry moved to Seattle in the 1970s.…He worked as an art director as a free monthly tabloid…and began designing posters for…independent record labels, community events, and concerts.…
The posters typically have low…budgets and tight turnaround times.…Chantry used this to his advantage and adopted a process…that combined found images from…vintage magazines and books with bold typography.…This related to the music scene.…The musicians in Washington wore…thrift store items and the typical outdoor clothing.…The style did not evolve out of a conscious…attempt to create an appealing fashion.…It was about being cheap and durable and appealed…to those focused on authenticity in their music.…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Type Project: Bauhaus Book Coverwith Nigel French33m 31s Intermediate
Where next?2m 19s
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