Join Sean Adams for an in-depth discussion in this video La Belle Époque, part of Foundations of Graphic Design History.
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- Paris in the late 19th century…was full of optimism and excitement.…Peace and prosperity gave people more leisure time…and allowed for the expansion of all the arts.…The industrial revolution produced thousands…of ordinary products that needed advertising.…This, and the new prosperity, created new luxury goods…and multiple forms of entertainment to enjoy.…And these also required a new form of advertising.…We call this period La Belle Époque, or The Golden Age.…
The limitations of printing technologies…created the look of the wood-type poster.…By the 1860s, new advances in printing…provided the opportunity to use color…and imagery with higher quality.…Jules Chéret expanded on the typographic…wood-type posters and is considered…the father of the modern poster.…He moved away from type-only solutions…and introduced illustrations and a more painterly approach.…The images convey a sense of frivolity and fun.…
He used exaggerated lighting and energetic movement…to communicate excitement and pleasure.…Many of the posters use a strong X axis to maintain harmony.…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift