Join Sean Adams for an in-depth discussion in this video Japanese design, part of Learning Graphic Design History.
- Previous to World War II, Japan had remained…fairly isolated and traditional.…After World War II, the MacArthur Plan…revived the Japanese economy…and introduced social changes.…Modernity and technology was embraced.…By the 1960s, Japanese design reflected…an integration of Western ideas into a Japanese aesthetic.…In some instances, this was expressed with Swiss modernism.…Gan Hosoya used the Golden Section, Swiss typography…and Helvetica for a Yamaha motorcycle poster.…
The purely Swiss approach is adapted, however,…by turning the image on the vertical,…using an aspect of Japanese writing.…From the mid-1960s to the 1970s,…a new Japanese aesthetic emerged.…It maintained ties to Swiss modernism…and a preference for neutral geometric forms.…Japanese techniques such as flattened shapes…and high contrast were combined with a connection…to mathematical proportions and minimal symbols.…
Ryuichi Yamashiro's tree planting poster…demonstrates integrating Japanese traditions…and incorporating International influences.…He uses Japanese calligraphy and spatial composition…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift
Skill Level Beginner
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Designing a Typographic Bauhaus Book Coverwith Nigel French33m 27s Intermediate
Where next?2m 19s
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