From the course: Learning Graphic Design: Techniques

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Invisible square makes card design easy

Invisible square makes card design easy

From the course: Learning Graphic Design: Techniques

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Invisible square makes card design easy

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I'd like to show you one of my favorite techniques for designing a business card that includes a graphic. It's super easy, it's super versatile. And it's based on an idea that I call the invisible square. It's as easy to do as this. Start with a business card. This standard US business card is 3 and a half inches by 2 inches, and at one end just draw a square. It's obviously 2 inches by 2 inches, and on this line set your type. You'll notice in this case just a single typeface in a single size, differentiated only by weight. I've left a gap because I want the company name across the center of the card. You can see here a bit of an issue because the copy doesn't align with the name. And so I'm going to fudge the square. This'll kind of show you that this is not an exact science, but it's close. Now I'll turn the card black. Because there were no graphics for this new business, I went online and found a colorful abstract clip illustration and set it in place. And just like that we have…

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