Join John McWade for an in-depth discussion in this video Invisible square makes card design easy, part of Learning Graphic Design: Techniques.
I'd like to show you one of my favorite techniques for designing a business card …that includes a graphic. It's super easy, it's super versatile. …And it's based on an idea that I call the invisible square. …It's as easy to do as this. Start with a business card. …This standard US business card is 3 and a half inches by 2 inches, and at one end …just draw a square. It's obviously 2 inches by 2 inches, and …on this line set your type. You'll notice in this case just a single …typeface in a single size, differentiated only by weight.…
I've left a gap because I want the company name across the center of the card. …You can see here a bit of an issue because the copy doesn't align with the name. …And so I'm going to fudge the square. This'll kind of show you that this is not …an exact science, but it's close. Now I'll turn the card black. …Because there were no graphics for this new business, I went online and found a …colorful abstract clip illustration and set it in place. …And just like that we have a great result.…
This course was created and produced by the Before & After magazine team. We are honored to host this content in our library.
- How to design a logo fast
- Designing a business card
- Understanding the power of empty space
- Typesetting a list of names
- Working around a weak photo